Role: Creative & Design
CAMPAIGN PRINT CONCEPTS
I created these pieces to address the client and author's desire to appeal to a younger audience. My idea was to create large posters and billboards to be placed throughout the city. I thought a good way to reach a younger market would be to utilize statistics, contemporary, compelling images, and a strong type treatment. Alas, the idea was scrapped, as they thought it was to provocative.
Client:
Verso
IKA Collective